Sphere Agency
The Sphere Agency website redesign aims to enhance user engagement, drive higher traffic, and boost lead conversion rates. The project focuses on creating a user-friendly, visually appealing interface that aligns with the brand's identity while optimizing performance for seamless navigation and accessibility.
Role
Visual + UX Designer
Industry
Advertising Agency
Year
2024
Duration
4 months
Challenge
The agency’s website struggles with high bounce rates due to poor content hierarchy, slow access to portfolio work, and lack of engaging visuals. Bangkok-based marketing professionals expect to see content immediately. The challenge is to redesign the site with a clear structure, fast navigation, and a visually compelling showcase of the agency’s expertise.
Challenge
The agency’s website struggles with high bounce rates due to poor content hierarchy, slow access to portfolio work, and lack of engaging visuals. Bangkok-based marketing professionals expect to see content immediately. The challenge is to redesign the site with a clear structure, fast navigation, and a visually compelling showcase of the agency’s expertise.
Challenge
The agency’s website struggles with high bounce rates due to poor content hierarchy, slow access to portfolio work, and lack of engaging visuals. Bangkok-based marketing professionals expect to see content immediately. The challenge is to redesign the site with a clear structure, fast navigation, and a visually compelling showcase of the agency’s expertise.
Users Research Pain Points
Users, primarily Bangkok-based marketing professionals, struggle with poor content hierarchy, difficult navigation, and slow access to portfolio work on the agency’s website. They expect to see highlighted work upfront but are instead met with confusing layouts, excessive text, and a lack of engaging visuals. As a result, they lose interest quickly, compare competitors, and leave without taking action.
Users Research Pain Points
Users, primarily Bangkok-based marketing professionals, struggle with poor content hierarchy, difficult navigation, and slow access to portfolio work on the agency’s website. They expect to see highlighted work upfront but are instead met with confusing layouts, excessive text, and a lack of engaging visuals. As a result, they lose interest quickly, compare competitors, and leave without taking action.
Users Research Pain Points
Users, primarily Bangkok-based marketing professionals, struggle with poor content hierarchy, difficult navigation, and slow access to portfolio work on the agency’s website. They expect to see highlighted work upfront but are instead met with confusing layouts, excessive text, and a lack of engaging visuals. As a result, they lose interest quickly, compare competitors, and leave without taking action.
Solutions
Through user research, competitive audits, and pain point analysis, we identified key issues in navigation and content hierarchy. We sketched initial concepts, refined them into wireframes, and tested layouts to ensure an intuitive experience. By prioritizing a clear showcase of work, seamless navigation, and mobile responsiveness, the redesigned website will enhance user engagement, establish credibility, and drive more client inquiries.
Solutions
Through user research, competitive audits, and pain point analysis, we identified key issues in navigation and content hierarchy. We sketched initial concepts, refined them into wireframes, and tested layouts to ensure an intuitive experience. By prioritizing a clear showcase of work, seamless navigation, and mobile responsiveness, the redesigned website will enhance user engagement, establish credibility, and drive more client inquiries.
Solutions
Through user research, competitive audits, and pain point analysis, we identified key issues in navigation and content hierarchy. We sketched initial concepts, refined them into wireframes, and tested layouts to ensure an intuitive experience. By prioritizing a clear showcase of work, seamless navigation, and mobile responsiveness, the redesigned website will enhance user engagement, establish credibility, and drive more client inquiries.
Outcome
The redesigned website successfully improved performance, increasing traffic, generating more leads, and boosting average engagement time per session by 20.6%. With a 15.2% reduction in bounce rate and optimized user flows, the new design enhanced user engagement and drove higher conversions while maintaining a visually cohesive and functional experience.
Outcome
The redesigned website successfully improved performance, increasing traffic, generating more leads, and boosting average engagement time per session by 20.6%. With a 15.2% reduction in bounce rate and optimized user flows, the new design enhanced user engagement and drove higher conversions while maintaining a visually cohesive and functional experience.
Outcome
The redesigned website successfully improved performance, increasing traffic, generating more leads, and boosting average engagement time per session by 20.6%. With a 15.2% reduction in bounce rate and optimized user flows, the new design enhanced user engagement and drove higher conversions while maintaining a visually cohesive and functional experience.
