Price Calculator
The pricing calculator for Sphere Agency’s digital rate card is designed to provide a seamless, interactive experience for clients. It allows users to select services, adjust options, and instantly view estimated pricing, simplifying the decision-making process with intuitive design and functionality.
Role
Visual & UX designer
Industry
Advertising Agency
Year
2025
Challenge
The diverse and customizable nature of our agency’s services made it challenging to provide quick, transparent pricing. The goal was to design an intuitive UX/UI that simplifies cost estimation, clearly presents pricing details, and allows effortless navigation for users.
Challenge
The diverse and customizable nature of our agency’s services made it challenging to provide quick, transparent pricing. The goal was to design an intuitive UX/UI that simplifies cost estimation, clearly presents pricing details, and allows effortless navigation for users.
Challenge
The diverse and customizable nature of our agency’s services made it challenging to provide quick, transparent pricing. The goal was to design an intuitive UX/UI that simplifies cost estimation, clearly presents pricing details, and allows effortless navigation for users.
Research Methodologies
We conducted user interviews and a competitive overview to understand client needs, pricing expectations, and market benchmarks, to understand behaviors of users who use advertising agency services.
Research Methodologies
We conducted user interviews and a competitive overview to understand client needs, pricing expectations, and market benchmarks, to understand behaviors of users who use advertising agency services.
Research Methodologies
We conducted user interviews and a competitive overview to understand client needs, pricing expectations, and market benchmarks, to understand behaviors of users who use advertising agency services.
Research Findings
The core issue is the frustration caused by slow response times and unclear pricing, which creates inefficiencies in decision-making. This challenge is compounded by two key factors affecting client experience:
Lack of transparency – Clients struggle with unclear pricing structures, making it difficult to estimate costs upfront and compare service options effectively.
Inefficient communication – The reliance on back-and-forth agency interactions slows down the decision-making process, leading to delays and frustration.
Research Findings
The core issue is the frustration caused by slow response times and unclear pricing, which creates inefficiencies in decision-making. This challenge is compounded by two key factors affecting client experience:
Lack of transparency – Clients struggle with unclear pricing structures, making it difficult to estimate costs upfront and compare service options effectively.
Inefficient communication – The reliance on back-and-forth agency interactions slows down the decision-making process, leading to delays and frustration.
Research Findings
The core issue is the frustration caused by slow response times and unclear pricing, which creates inefficiencies in decision-making. This challenge is compounded by two key factors affecting client experience:
Lack of transparency – Clients struggle with unclear pricing structures, making it difficult to estimate costs upfront and compare service options effectively.
Inefficient communication – The reliance on back-and-forth agency interactions slows down the decision-making process, leading to delays and frustration.
Persona
User Journey
"Nicha is a marketing manager who needs a quick and transparent pricing tool to evaluate agency services because contacting multiple agencies for quotes is time-consuming and frustrating".
Structure the Journey
I design the information architecture and user flow to ensure a seamless user experience. By mapping out each step, I create a logical and intuitive path that guides users from start to finish. This approach optimizes navigation, reduces friction, and enables users to estimate costs and customize options effortlessly.
Structure the Journey
I design the information architecture and user flow to ensure a seamless user experience. By mapping out each step, I create a logical and intuitive path that guides users from start to finish. This approach optimizes navigation, reduces friction, and enables users to estimate costs and customize options effortlessly.
Structure the Journey
I design the information architecture and user flow to ensure a seamless user experience. By mapping out each step, I create a logical and intuitive path that guides users from start to finish. This approach optimizes navigation, reduces friction, and enables users to estimate costs and customize options effortlessly.
Wireframing
I generate multiple wireframe iterations to explore and refine design ideas. By testing different layouts and interactions, I evaluate usability and optimize content hierarchy. This iterative process ensures a clear, engaging, and user-friendly interface that enhances transparency and decision-making.
Wireframing
I generate multiple wireframe iterations to explore and refine design ideas. By testing different layouts and interactions, I evaluate usability and optimize content hierarchy. This iterative process ensures a clear, engaging, and user-friendly interface that enhances transparency and decision-making.
Wireframing
I generate multiple wireframe iterations to explore and refine design ideas. By testing different layouts and interactions, I evaluate usability and optimize content hierarchy. This iterative process ensures a clear, engaging, and user-friendly interface that enhances transparency and decision-making.
Final Product
The product delivers a seamless, brand-aligned experience, allowing clients to instantly estimate costs, customize services, and compare packages. Designed for clarity and efficiency, it eliminates delays, enhances transparency, and streamlines decision-making, reinforcing the agency’s commitment to innovation and professionalism.
Final Product
The product delivers a seamless, brand-aligned experience, allowing clients to instantly estimate costs, customize services, and compare packages. Designed for clarity and efficiency, it eliminates delays, enhances transparency, and streamlines decision-making, reinforcing the agency’s commitment to innovation and professionalism.
Final Product
The product delivers a seamless, brand-aligned experience, allowing clients to instantly estimate costs, customize services, and compare packages. Designed for clarity and efficiency, it eliminates delays, enhances transparency, and streamlines decision-making, reinforcing the agency’s commitment to innovation and professionalism.
Key Takeaways
This project reinforced the importance of speed and transparency in pricing, highlighting the need for a seamless self-service tool. Defining clear pricing structures was challenging, but iterative testing helped refine options for better user comprehension. Balancing simplicity and detail required a progressive disclosure approach to keep the experience both intuitive and informative. Initial friction in the selection process was resolved through UX refinements, improving navigation and usability. Lastly, ensuring brand consistency throughout the design created a cohesive and professional user experience.
Key Takeaways
This project reinforced the importance of speed and transparency in pricing, highlighting the need for a seamless self-service tool. Defining clear pricing structures was challenging, but iterative testing helped refine options for better user comprehension. Balancing simplicity and detail required a progressive disclosure approach to keep the experience both intuitive and informative. Initial friction in the selection process was resolved through UX refinements, improving navigation and usability. Lastly, ensuring brand consistency throughout the design created a cohesive and professional user experience.
Key Takeaways
This project reinforced the importance of speed and transparency in pricing, highlighting the need for a seamless self-service tool. Defining clear pricing structures was challenging, but iterative testing helped refine options for better user comprehension. Balancing simplicity and detail required a progressive disclosure approach to keep the experience both intuitive and informative. Initial friction in the selection process was resolved through UX refinements, improving navigation and usability. Lastly, ensuring brand consistency throughout the design created a cohesive and professional user experience.
