Plantify
"Plantify" is a mobile e-commerce app concept designed for an educational project to simplify online plant shopping. It features a variety of plants with care instructions, providing a seamless and engaging experience. Plant photos are credited to "The Sill," enhancing the app's visual appeal.
Role
UX Designer
Industry
Ecommerce
Year
2023
Challenge
Design a mobile plant shopping experience that supports users with limited plant knowledge by providing guidance, confidence, and inspiration, despite space constraints and varying levels of experience through clear information, thoughtful design, and user-centered interaction.
Challenge
Design a mobile plant shopping experience that supports users with limited plant knowledge by providing guidance, confidence, and inspiration, despite space constraints and varying levels of experience through clear information, thoughtful design, and user-centered interaction.
Challenge
Design a mobile plant shopping experience that supports users with limited plant knowledge by providing guidance, confidence, and inspiration, despite space constraints and varying levels of experience through clear information, thoughtful design, and user-centered interaction.
Project Initiation
The project began with a goal-directed design approach by defining clear research goals to guide the process. These goals focused on understanding user motivations, identifying pain points in plant shopping and care, exploring lifestyle influences, and clarifying user expectation, forming the foundation for all design decisions.
Project Initiation
The project began with a goal-directed design approach by defining clear research goals to guide the process. These goals focused on understanding user motivations, identifying pain points in plant shopping and care, exploring lifestyle influences, and clarifying user expectation, forming the foundation for all design decisions.
Project Initiation
The project began with a goal-directed design approach by defining clear research goals to guide the process. These goals focused on understanding user motivations, identifying pain points in plant shopping and care, exploring lifestyle influences, and clarifying user expectation, forming the foundation for all design decisions.
Understand the motivations and behaviors behind online plant shopping
Uncover common frustrations with plant selection, care knowledge, and app usability
Understand how lifestyle factors influence plant shopping behavior
Explore what users expect from an ideal plant shopping and care experience
User Research
User interviews were the most efficient method for gathering in-depth insights into user behaviors, motivations, and pain points. The data collected was organized using an affinity diagram, which allowed patterns to emerge and be grouped into key themes. From this, I identified actionable, data-driven insights that clarified user needs and directly informed design decisions—ensuring the product addressed real challenges and delivered a focused, user-centered experience.
User Research
User interviews were the most efficient method for gathering in-depth insights into user behaviors, motivations, and pain points. The data collected was organized using an affinity diagram, which allowed patterns to emerge and be grouped into key themes. From this, I identified actionable, data-driven insights that clarified user needs and directly informed design decisions—ensuring the product addressed real challenges and delivered a focused, user-centered experience.
User Research
User interviews were the most efficient method for gathering in-depth insights into user behaviors, motivations, and pain points. The data collected was organized using an affinity diagram, which allowed patterns to emerge and be grouped into key themes. From this, I identified actionable, data-driven insights that clarified user needs and directly informed design decisions—ensuring the product addressed real challenges and delivered a focused, user-centered experience.
What I Learned..
Users crave guidance, not just options
Users crave guidance, not just options
Too many choices overwhelm users—they prefer tailored recommendations based on their lifestyle and space.
Too many choices overwhelm users—they prefer tailored recommendations based on their lifestyle and space.
Plant care confidence is low, but desire is high
Plant care confidence is low, but desire is high
Users fear killing their plants. Simple, reassuring care tips can build confidence and encourage ownership.
Users fear killing their plants. Simple, reassuring care tips can build confidence and encourage ownership.
Trust in the online experience is fragile
Trust in the online experience is fragile
Concerns about quality, packaging, and misleading photos highlight the need for transparency and user reviews.
Concerns about quality, packaging, and misleading photos highlight the need for transparency and user reviews.
Meet the Users
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Meet the Users
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Meet the Users
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Design & Iterate
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Design & Iterate
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Design & Iterate
Personas were created based on insights from user interviews to represent key user types with different lifestyles, needs, and pain points. This process helped humanize the data and keep real users at the center of design decisions. By clearly defining user motivations, challenges, and goals, the personas guided feature prioritization, user flows, and tone of communication, ensuring the final product resonates with a diverse range of users.
Prototype
The prototyping phase plays a critical role in transforming ideas into interactive experiences. By creating high-fidelity mockups, I was able to simulate real user interactions and gather valuable feedback early in the process. This iterative testing helped identify usability issues, validate core functionalities, and refine design decisions before final development.
Prototype
The prototyping phase plays a critical role in transforming ideas into interactive experiences. By creating high-fidelity mockups, I was able to simulate real user interactions and gather valuable feedback early in the process. This iterative testing helped identify usability issues, validate core functionalities, and refine design decisions before final development.
Prototype
The prototyping phase plays a critical role in transforming ideas into interactive experiences. By creating high-fidelity mockups, I was able to simulate real user interactions and gather valuable feedback early in the process. This iterative testing helped identify usability issues, validate core functionalities, and refine design decisions before final development.
Usability Testing
Usability testing was conducted to evaluate how real users interact with the prototype and to uncover friction points in the user journey. Observations and feedback were synthesized into actionable insights, revealing areas where users hesitated, felt confused, or needed more guidance. This process was critical for validating design decisions and improving overall usability—ensuring the final product is intuitive, efficient, and aligned with user expectations.
Usability Testing
Usability testing was conducted to evaluate how real users interact with the prototype and to uncover friction points in the user journey. Observations and feedback were synthesized into actionable insights, revealing areas where users hesitated, felt confused, or needed more guidance. This process was critical for validating design decisions and improving overall usability—ensuring the final product is intuitive, efficient, and aligned with user expectations.
Usability Testing
Usability testing was conducted to evaluate how real users interact with the prototype and to uncover friction points in the user journey. Observations and feedback were synthesized into actionable insights, revealing areas where users hesitated, felt confused, or needed more guidance. This process was critical for validating design decisions and improving overall usability—ensuring the final product is intuitive, efficient, and aligned with user expectations.
Design System
The design system establishes a unified visual language across the app, ensuring that every element feels part of a seamless whole. By adhering to consistent design rules, the I can scale the product efficiently without sacrificing clarity or quality. This harmony across screens enhances user experience, builds trust, and reinforces the brand’s identity at every interaction.
Design System
The design system establishes a unified visual language across the app, ensuring that every element feels part of a seamless whole. By adhering to consistent design rules, the I can scale the product efficiently without sacrificing clarity or quality. This harmony across screens enhances user experience, builds trust, and reinforces the brand’s identity at every interaction.
Design System
The design system establishes a unified visual language across the app, ensuring that every element feels part of a seamless whole. By adhering to consistent design rules, the I can scale the product efficiently without sacrificing clarity or quality. This harmony across screens enhances user experience, builds trust, and reinforces the brand’s identity at every interaction.
Final Product
The app’s design integrates clean layouts, logical workflows, and interactive care guides to make plant shopping easy and engaging. This design approach effectively balances functionality with aesthetics, offering a smooth and visually rich user experience.
Final Product
The app’s design integrates clean layouts, logical workflows, and interactive care guides to make plant shopping easy and engaging. This design approach effectively balances functionality with aesthetics, offering a smooth and visually rich user experience.
Final Product
The app’s design integrates clean layouts, logical workflows, and interactive care guides to make plant shopping easy and engaging. This design approach effectively balances functionality with aesthetics, offering a smooth and visually rich user experience.
Key Takeaways
Through this project, I successfully designed a mobile e-commerce app that simplifies plant shopping for urban users, particularly those living in small spaces and working from home. I gained hands-on experience in applying user research insights, such as the need for care guidance and visual clarity to shape both the UX and UI.
A key challenge was that it is the very first one I conducted user interviews and usability testing. While the process may not have followed best practices perfectly, it gave me a strong foundation. I believe continuous learning and practicing will help me grow and improve in this area moving forward.
Key Takeaways
Through this project, I successfully designed a mobile e-commerce app that simplifies plant shopping for urban users, particularly those living in small spaces and working from home. I gained hands-on experience in applying user research insights, such as the need for care guidance and visual clarity to shape both the UX and UI.
A key challenge was that it is the very first one I conducted user interviews and usability testing. While the process may not have followed best practices perfectly, it gave me a strong foundation. I believe continuous learning and practicing will help me grow and improve in this area moving forward.
Key Takeaways
Through this project, I successfully designed a mobile e-commerce app that simplifies plant shopping for urban users, particularly those living in small spaces and working from home. I gained hands-on experience in applying user research insights, such as the need for care guidance and visual clarity to shape both the UX and UI.
A key challenge was that it is the very first one I conducted user interviews and usability testing. While the process may not have followed best practices perfectly, it gave me a strong foundation. I believe continuous learning and practicing will help me grow and improve in this area moving forward.
