BMW Nelson's Website
The BMW model page for Nelson’s Autohaus is designed to provide an intuitive and visually engaging experience. It showcases available BMW models with detailed features, promotions, and pricing. A responsive carousel facilitates effortless comparison, enhancing user exploration and decision-making.
Role
Visual + UX Designer
Client
BMW Nelson's Autohaus
Industry
Automotive
Year
2024
Challenge
BMW Nelson's Autohaus needed a compelling and user-friendly digital experience to showcase its BMW lineup. The goal was to present each model with key information and specifications in a visually engaging way, while also providing detailed, easily accessible promotional and pricing information. A key challenge was helping users effortlessly compare sub-models to support informed purchasing decisions.
Challenge
BMW Nelson's Autohaus needed a compelling and user-friendly digital experience to showcase its BMW lineup. The goal was to present each model with key information and specifications in a visually engaging way, while also providing detailed, easily accessible promotional and pricing information. A key challenge was helping users effortlessly compare sub-models to support informed purchasing decisions.
Challenge
BMW Nelson's Autohaus needed a compelling and user-friendly digital experience to showcase its BMW lineup. The goal was to present each model with key information and specifications in a visually engaging way, while also providing detailed, easily accessible promotional and pricing information. A key challenge was helping users effortlessly compare sub-models to support informed purchasing decisions.
Design Solutions
The solution focused on an intuitive, visually engaging interface that put users first. Each model page combined striking visuals with clear, concise specs to highlight key features. A dynamic carousel showcased sub-model pricing and promotions, making it easy for users to browse, compare, and make confident decisions. The design emphasized clarity, accessibility, and a seamless user experience.
Design Solutions
The solution focused on an intuitive, visually engaging interface that put users first. Each model page combined striking visuals with clear, concise specs to highlight key features. A dynamic carousel showcased sub-model pricing and promotions, making it easy for users to browse, compare, and make confident decisions. The design emphasized clarity, accessibility, and a seamless user experience.
Design Solutions
The solution focused on an intuitive, visually engaging interface that put users first. Each model page combined striking visuals with clear, concise specs to highlight key features. A dynamic carousel showcased sub-model pricing and promotions, making it easy for users to browse, compare, and make confident decisions. The design emphasized clarity, accessibility, and a seamless user experience.
BMW Carousel Price List Design
The carousel was designed to clearly showcase promotions and pricing for each sub-model, making it easy for users to browse offers and compare options at a glance. With a clean layout and straightforward information hierarchy, it helps users quickly understand value differences and confidently choose the model that best fits their satisfactions.
BMW Carousel Price List Design
The carousel was designed to clearly showcase promotions and pricing for each sub-model, making it easy for users to browse offers and compare options at a glance. With a clean layout and straightforward information hierarchy, it helps users quickly understand value differences and confidently choose the model that best fits their satisfactions.
BMW Carousel Price List Design
The carousel was designed to clearly showcase promotions and pricing for each sub-model, making it easy for users to browse offers and compare options at a glance. With a clean layout and straightforward information hierarchy, it helps users quickly understand value differences and confidently choose the model that best fits their satisfactions.
Key Takeaways
This project strengthened my ability to design user-centric interfaces that balance visual appeal with functionality. I successfully created a clear, engaging experience for browsing BMW models and comparing sub-model promotions.
One key challenge was structuring complex pricing data in a way that felt simple and digestible for users. In the future, I would further refine the comparison experience by integrating interactive filters or side-by-side views to enhance usability and support faster decision-making.
Key Takeaways
This project strengthened my ability to design user-centric interfaces that balance visual appeal with functionality. I successfully created a clear, engaging experience for browsing BMW models and comparing sub-model promotions.
One key challenge was structuring complex pricing data in a way that felt simple and digestible for users. In the future, I would further refine the comparison experience by integrating interactive filters or side-by-side views to enhance usability and support faster decision-making.
Key Takeaways
This project strengthened my ability to design user-centric interfaces that balance visual appeal with functionality. I successfully created a clear, engaging experience for browsing BMW models and comparing sub-model promotions.
One key challenge was structuring complex pricing data in a way that felt simple and digestible for users. In the future, I would further refine the comparison experience by integrating interactive filters or side-by-side views to enhance usability and support faster decision-making.
