be gentle.
“be gentle” originates from the desire to be a delicate option for users in a hybrid context derived from nature, and to be environmentally sensitive by not generating waste and pollutants. Simultaneously, it provides the freshness derived from supporting locally sourced ingredients.
Role
Marketing & Product Designer
Industry
Industrial
Year
2021
Duration
2 Months
Challenge
The project began with a need to address excessive waste, loss of cultural relevance in everyday products, and rising demand for sustainable, local alternatives. These challenges shaped the direction toward a solution that is both environmentally conscious and culturally meaningful.
Challenge
The project began with a need to address excessive waste, loss of cultural relevance in everyday products, and rising demand for sustainable, local alternatives. These challenges shaped the direction toward a solution that is both environmentally conscious and culturally meaningful.
Challenge
The project began with a need to address excessive waste, loss of cultural relevance in everyday products, and rising demand for sustainable, local alternatives. These challenges shaped the direction toward a solution that is both environmentally conscious and culturally meaningful.
Market Research
We research into market size, growth, and sustainability trends ensures the concept is viable and desirable. It defines key problems users face today and reveals opportunities within conscious consumer markets. These insights guide both functional and emotional aspects of the design, helping align the final product with the expectations of a new generation of mindful users.
Market Research
We research into market size, growth, and sustainability trends ensures the concept is viable and desirable. It defines key problems users face today and reveals opportunities within conscious consumer markets. These insights guide both functional and emotional aspects of the design, helping align the final product with the expectations of a new generation of mindful users.
Market Research
We research into market size, growth, and sustainability trends ensures the concept is viable and desirable. It defines key problems users face today and reveals opportunities within conscious consumer markets. These insights guide both functional and emotional aspects of the design, helping align the final product with the expectations of a new generation of mindful users.
Product Design Concept
This phase bridges the research with creativity—transforming insights into tangible product elements. Branding reflects the “gentle” identity with a calm and culturally respectful tone, while sustainable materials ground the design in real environmental responsibility. The result is a product experience that feels intentional, elegant, and true to its core values.
Product Design Concept
This phase bridges the research with creativity—transforming insights into tangible product elements. Branding reflects the “gentle” identity with a calm and culturally respectful tone, while sustainable materials ground the design in real environmental responsibility. The result is a product experience that feels intentional, elegant, and true to its core values.
Product Design Concept
This phase bridges the research with creativity—transforming insights into tangible product elements. Branding reflects the “gentle” identity with a calm and culturally respectful tone, while sustainable materials ground the design in real environmental responsibility. The result is a product experience that feels intentional, elegant, and true to its core values.
Strategic Market Positioning
By analyzing competitors, defining the value proposition, and conducting a SWOT analysis, we clarify how “be gentle” can lead in its space. This process is crucial to avoid generic design choices and instead build a product that offers something truly new—combining Thai freshness with circular innovation. It ensures the design is not only unique, but also strategically placed for long-term relevance.
Strategic Market Positioning
By analyzing competitors, defining the value proposition, and conducting a SWOT analysis, we clarify how “be gentle” can lead in its space. This process is crucial to avoid generic design choices and instead build a product that offers something truly new—combining Thai freshness with circular innovation. It ensures the design is not only unique, but also strategically placed for long-term relevance.
Strategic Market Positioning
By analyzing competitors, defining the value proposition, and conducting a SWOT analysis, we clarify how “be gentle” can lead in its space. This process is crucial to avoid generic design choices and instead build a product that offers something truly new—combining Thai freshness with circular innovation. It ensures the design is not only unique, but also strategically placed for long-term relevance.
Outcome
The final outcome is not just a standalone object, but the result of a thoughtful process—one that balances user needs, market opportunities, cultural identity, and environmental goals. This phase validates that every design choice serves a purpose, contributing to a solution that is as emotionally resonant as it is ecologically responsible.
Outcome
The final outcome is not just a standalone object, but the result of a thoughtful process—one that balances user needs, market opportunities, cultural identity, and environmental goals. This phase validates that every design choice serves a purpose, contributing to a solution that is as emotionally resonant as it is ecologically responsible.
Outcome
The final outcome is not just a standalone object, but the result of a thoughtful process—one that balances user needs, market opportunities, cultural identity, and environmental goals. This phase validates that every design choice serves a purpose, contributing to a solution that is as emotionally resonant as it is ecologically responsible.
Key Takeaways
This project allowed me to explore how sustainability, cultural relevance, and user needs can be integrated into a cohesive product concept. I successfully developed a design direction rooted in Thai identity and low-waste principles. Along the way, I faced challenges in balancing aesthetic appeal with material limitations and aligning abstract values with practical design decisions. In the future, I aim to improve by involving user feedback earlier in the process and exploring a wider range of sustainable materials to enhance both functionality and feasibility.
Key Takeaways
This project allowed me to explore how sustainability, cultural relevance, and user needs can be integrated into a cohesive product concept. I successfully developed a design direction rooted in Thai identity and low-waste principles. Along the way, I faced challenges in balancing aesthetic appeal with material limitations and aligning abstract values with practical design decisions. In the future, I aim to improve by involving user feedback earlier in the process and exploring a wider range of sustainable materials to enhance both functionality and feasibility.
Key Takeaways
This project allowed me to explore how sustainability, cultural relevance, and user needs can be integrated into a cohesive product concept. I successfully developed a design direction rooted in Thai identity and low-waste principles. Along the way, I faced challenges in balancing aesthetic appeal with material limitations and aligning abstract values with practical design decisions. In the future, I aim to improve by involving user feedback earlier in the process and exploring a wider range of sustainable materials to enhance both functionality and feasibility.
